Our work speaks for itself.DRESS TO RIO DE JANIERO X JENNY LOPEZ COLLECTION LAUNCH
OVERVIEW
To strategically launch Dress to's Holiday Collection in Miami, John James PR conceptualized and executed an intimate influencer brunch in partnership with La Grande Boucherie in Miami Beach, hosted by model and influencer in our network, Jenny Lopez. Designed to authentically connect the brand with a highly curated audience of creators, the experience blended luxury hospitality, fashion, and meaningful relationship-building, positioning Dress to within one of Miami's most influential style circles.
John James PR provided Dress to with the below services:
- Public Relations
- Influencer Marketing
- Event Concept & Creative Direction
- Guest List Curation and Outreach
- Strategic Partnerships
- Event Production & Logistics
- On-Site Event Management
- Post-Event Reporting & Analytics
OUR APPROACH
Rather than hosting a traditional influencer event, we developed an intimate brand experience centered around authentic connection and long-term partnerships. By partnering with Jenny Lopez, whose personal style and audience aligns naturally with the brand, we curated a guest list of influential tastemakers in Jenny’s network who could introduce Dress to's latest collection through organic content.
From venue selection, creative direction, influencer dressing and event execution, every detail was designed to create high-quality content while strengthening relationships between the brand and top creators in Miami. The partnership with La Grande Boucherie elevated the overall experience, as the venue itself reflected the sophistication of the collection and extended engagement across social platforms.
IMPACT & RESULTS
The brunch generated more than 2 million earned media and social impressions, significantly increasing visibility for both Dress to and La Grande Boucherie ahead of the holiday season. Through a hand-selected guest list of Miami-based fashion creators, the event drove organic content across social platforms, introducing the collection to a highly engaged audience in an authentic way.
Beyond immediate social reach, the event developed and strengthened relationships with key creators for future collaborations while creating valuable cross-promotional exposure.