Our work speaks for itself.SWIMSHOW EDIT X CURVE
OVERVIEW
For the inaugural edition of SwimShow EDIT x Curve, we partnered two of our clients, SwimShow and Curve to launch a first-of-its-kind trade show concept, bringing together the swimwear and intimate apparel industries in a highly curated marketplace. Hosted at Mr. C Coconut Grove, the collaborated tradeshow introduced a more intimate buying environment where brands, retailers, buyers, media, and creators gathered to preview next season's collections while building meaningful business relationships ahead of the traditional market calendar.
As the debut edition, we reimagined the traditional tradeshow through a boutique format that blended commerce and networking with unique programming, creating an elevated experience for every guest.
OUR APPROACH
We played an integral role in bringing the inaugural edition to life, leading strategic public relations while supporting press coverage opportunities, exhibitor and buyer recruitment, media and influencer relations, sponsorship outreach and programming development.
Our team introduced new brands and retail buyers to the show while positioning SwimShow EDIT x Curve as a must-attend market event for the industry. We also secured attendance from fashion editors and content creators, generating excitement around the debut event and extending its reach beyond the show floor.
To further elevate the experience, we conceptualized and executed a full schedule of programming designed to encourage networking and community throughout the event. Highlights included sponsored happy hours with LALO Tequila, wellness experiences including a sunrise soundbath and meditation session presented by Repêchage, refreshing beverages brought to the show floor by Radiate Kombucha, an exclusive industry-insider panel moderated by Co-Founder of PARAISO Miami Swim Week, Natalija Dedic-Stojanovic, and custom curated gift bags for every guest.
IMPACT & RESULTS
The inaugural edition of SwimShow EDIT x Curve successfully established a new market destination for the swimwear and intimate apparel industries, bringing together leading brands, buyers, retailers, media, influencers, and industry professionals in a highly curated environment.
Through our strategic recruitment efforts, the tradeshow welcomed new exhibiting brands, retail buyers, media, and creators, broadening the show's reach while introducing fresh audiences to both SwimShow and Curve. Our curated programming and brand partnerships created memorable experiences that encouraged networking, product discovery, and meaningful business connections throughout both days.
By seamlessly blending commerce with hospitality, wellness, and lifestyle experiences, SwimShow EDIT x Curve delivered a fresh approach to market that generated strong industry interest, strengthened relationships across both platforms, and established a successful foundation for future editions.