Our work speaks for itself.SHAN’S 40 YEAR ANNIVERSARY RETROSPECTIVE X ST. REGIS SUNNY ISLES RESIDENCES
OVERVIEW
To celebrate Shan’s 40th anniversary, we partnered with The St. Regis Residences, Sunny Isles Beach and FORD Models to create an intimate retrospective honoring four decades of the Canadian luxury fashion brand.
Hosted at The St. Regis Residences, we brought together media, influencers, and more for an evening that celebrated Shan’s history while showcasing the evolution of the brand. Through a live presentation featuring FORD Models, guests experienced standout Shan designs from across the past 40 years, bringing the brand’s heritage and signature style to life.
The event created a unique opportunity to celebrate an important milestone for Shan while connecting the brand with Miami’s fashion and luxury community.
OUR APPROACH
We approached Shan’s 40th anniversary as an opportunity to build a moment around the brand that extended beyond a traditional celebration. Our focus was on creating the right partnerships, audience, and storytelling opportunities to highlight Shan’s legacy while continuing to grow its presence within Miami’s luxury market.
Our team led strategic public relations, media and influencer outreach, guest list curation, partnership coordination, and on-site event support. We curated an audience of fashion and lifestyle media, influencers and members of Miami’s luxury community, creating an intimate setting where guests could experience Shan and its history firsthand.
At the center of the evening, we worked with FORD Models to bring Shan’s retrospective to life through a live presentation featuring standout designs from across four decades. In partnership with The St. Regis Residences, Sunny Isles Beach, we brought fashion, luxury real estate, and hospitality together under one roof, creating a natural setting to introduce Shan’s heritage to a highly targeted audience.
IMPACT & RESULTS
The retrospective gave Shan the opportunity to mark its 40th anniversary alongside a thoughtfully selected group of media, influencers, industry leaders, and Miami tastemakers.
Our outreach helped generate social coverage and additional exposure for the brand, while the collaboration with The St. Regis Residences and FORD Models brought together fashion, hospitality, and luxury in a way that felt natural to Shan.
The evening also allowed guests to experience the brand’s history firsthand, while introducing Shan to new audiences and further building its presence within Miami’s fashion community.